As well as what is documented on our General Posting Advice page, here you will find advice for posting in Adult (18+) services for non-escort categories, including:
Gay Dating
Lesbian Dating
Adult Dating
Swingers
Adult Entertainment
As part of our commitment to keeping our platform safe, inclusive, and compliant with the latest regulations, we are implementing a new policy to comply with the UK's Online Safety Act (OSA).
These sections are designed to foster genuine connections, respectful interactions, and a safe environment for all users.
To maintain the integrity and safety of our platform, explicit sexual content, nudity, and suggestive nudity are no longer permitted, even within adult-themed categories. Additionally, videos of any kind are not allowed in these listings.
Key Points:
No explicit sexual content: Text that describes sexual acts, fetishes, or graphic sexual language is strictly prohibited.
No nudity or suggestive nudity: This includes images or photos that show full or partial nudity, or that are sexually provocative in nature.
No videos: Video uploads or embedded links to videos are not allowed in any post, regardless of content.
Our goal is to support authentic personal connections while keeping our community respectful and inclusive. Please ensure your posts focus on interests, lifestyle, relationships, and meaningful engagement without crossing into sexual or explicit territory.
Failure to follow these guidelines may result in your advert being removed and your account blocked.
Good content in Adult (18+) NON-Escort Adult Personals
Photos must follow our updated rules (e.g., Don’t include visible, unobscured genitals like erect penis/internal labia or bodily fluids in photos)
One service per ad, separate ads for escorting, content sales, etc. Users may advertise the sale of media or items like (clean/unsoiled) sex toys or underwear in the adult entertainment category
Make clear where a phone number charges premium rates.
Use real photos of your work or relevant free-to-use ‘stock’ images if they comply with the rules.
Write a unique description with at least five features (e.g., experience, tools used).
Post one service per ad, keeping it specific to this category.
Include a URL if you’ve paid for the upgrade.
What not to post in Adult (18+) Services & Personals
Don’t offer banned services like unlicensed taxis, Botox, dark or ritualistic magic, nude modelling, Sexy/nude photoshoots or waste removal.
Don’t post adult content (e.g., erotic massage) here—use Adult categories instead.
Don’t use stolen or unrelated photos (e.g., a dog in a plumbing ad).
Don’t include URLs without the upgrade.
Don’t reference risky behaviours (e.g., intoxication) or illegal acts.
Possible Refusal Reasons:
Unauthorised Goods/Services
Bareback or unprotected sex, impregnation, escorting while pregnant, unwashed clothing sales, incestual and underage fantasies (e.g., twins, lolita & schoolgirl outfits).
Non-English Content
Titles or descriptions are fully or partially in another language without an English translation.
Inconsistent Content
Details contradict each other (e.g., “Paul” in the title, “Craig” in the description; “new car” vs. “2nd hand”).
Multiple different phone numbers appear across fields, photos, or text.
Services are both offered and denied (e.g., “Swedish massage” in the title, “Shiatsu only” in the description).
Not Enough Information
Descriptions are too vague or lack at least five unique aspects/features/benefits (e.g., “For sale: chair” with no size, condition, or material). The content is full of emojis and ASCII pictures with no actual description.
Price Issues
Prices are significantly higher or lower than market norms for similar goods/services (e.g., a £10 car or a £1,000 haircut). Dummy numbers are used to fill the price field (e.g., £1, £999999) instead of an accurate amount.
Unauthorised Content
Sexual descriptions (e.g., “blow job” or “BJ”), and extreme BDSM (e.g., “I like to be enslaved”). References to risky behaviours, such as intoxication from alcohol or legal substances. Bad language, aggressive or violent themes.
Excessive location or keyword stuffing beyond the allowed 10 each (e.g., listing 20 towns or repetitive terms like “cheap, affordable, low-cost”).
Wrong Category
Adult (18+) content appears outside designated areas, risking exposure to unintended viewers. Users deliberately post in unrelated categories to gain visibility or avoid fees (e.g., listing an escort service in “Domestic Help”).
Refusal for URLs Without Upgrade
Links are restricted unless you’ve paid for a URL upgrade. We refuse ads when
Links lead to competitor sites or broken/insecure pages.