We aim to give users the freedom to post without stigma or judgment. However, we must intervene when content crosses legal, ethical, or safety boundaries that even the most open-minded and non-judgmental peers would find unacceptable.
Our goal is to protect our community, maintain trust, and comply with UK law. We refuse adverts when they violate these principles, and our refusal process is guided by four primary concerns:
Unauthorised Content: Material that we feel is too graphic, explicit, debauched, extreme or boundary pushing for the environment we're trying to maintain.
Unauthorised Goods or Services: Adverts for items or services that are banned entirely from Vivastreet. (listed by category under Category Specific Guidance, or for more information, click here)
Non-English Content: Material written in a language other than English. (For more information, click here)
Illegal Activity: Content linked to unlawful acts (e.g., Racism/prejudice, doxxing, image abuse, terrorism, extremism, hate speech, violence, threat, exploitation, trafficking, banned goods, illegal services, drug sale or use).
Deceptive Behaviour: Misleading or dishonest content. Ads that are reticent of clarity or detail. Material we judge is intended to mislead our users, platform, or business, undermining trust. (e.g., fake photos, inconsistent details).
Unethical or Harmful Content: Material that suggests threatening, dangerous, predatory, or unsanitary practices.(e.g., underage or schoolgirl fantasies, unprotected sex offers or requests).
Wrong Category: Content posted in sections where it doesn’t belong or isn’t suitable for the expected audience.
What We Consider Bad Behaviour and Why We Block Accounts
At Vivastreet, we strive to foster a community where everyone interacts respectfully, honestly, and within the bounds of UK law. Our platform thrives when users treat each other with dignity and adhere to our shared standards. However, certain behaviours undermine this environment, posing risks to safety, trust, or legality. When we detect such actions, we may restrict or block accounts to protect our users, advertisers, and the wider public.
Bad behaviour ranges from minor rule breaches to severe violations. We assess each case individually, considering the intent, impact, and user history. Below, we outline what we consider unacceptable, why it matters, and how it leads to account blocking.
Specific Types of Bad Behaviour:
Repeated Violations of Rules
Persistently ignoring our guidelines after warnings, shows a pattern of defiance and a disregard for our community standards. Examples include:Posting graphic sexual content despite refusals (e.g., uncoded descriptions like “blow job” instead of “BJ”).
Offering banned services repeatedly (e.g., unprotected sex or underage fantasies like lolita/schoolgirl).
Uploading fake or stolen photos after being told to stop.
Reposting refused content (e.g., underage fantasies after warnings).
Creating new accounts to bypass bans (e.g., after a spam restriction).
Ignoring category rules repeatedly (e.g., adult content in “massage”).
Why It Matters: Repeated violations erode trust in the platform wasting moderation resources and increasing the risk of escalating harm. We block accounts to halt this cycle and maintain quality.
Illegal Activity
Any link to unlawful acts is a serious breach. Examples include:References to drug supply (e.g., “I party with coke” or drug emojis in an ad).
Posting content or displaying account behaviour linking the account to exploitation, trafficking, or pimping (e.g., if we believe someone other than the service provider controls the account or service).
Offering fake, stolen, or banned goods (e.g., counterfeit designer bags or combat knives).
Why We Block Accounts
Blocking is a last resort, but it’s necessary when:
Safety Is at Risk: Dangerous or illegal behaviour threatens users or the public (e.g., trafficking indicators).
Trust Is Broken: Deceptive or repeat violations undermine our community’s reliability (e.g., fake ads).
Law Requires It: UK regulations demand action against certain content (e.g., adult material outside designated areas).
Fairness Is Compromised: Account misuse or spam disadvantages honest users (e.g., multiple accounts flooding a category).